Category Archives for Advertising

Black Rock Guide to Content Marketing in A Recession

In a recession money gets tighter for everyone, which means customers are looking for the safest pair of hands. They want to know that any money spent is working harder than ever to keep things…
Social Currency Black Rock

4 Clever Techniques For Building Your Brand’s Social Currency

4 Clever Techniques For Building Your Brand’s Social Currency When it comes to marketing, a consultant company called Vivaldi Partners defined Social Currency as the extent to which people share a brand, or information about…
Analytics on a white tablet on a white desk

Organic Social Media Vs. Digital Ad PPC?

With the algorithm changing by the day restricting content reach for businesses, is it time to switch the budget to just PPC ads? The dreaded algorithm has been affecting all of us for a while and…