All posts by Edward Cox.

What is PPC? Everything you need to know about Pay Per Click advertising

Like the dovetail joint to a carpenter, the zygomatic bone to a doctor, or the guitar pick…to…the guitarist (sorry guitarists) - PPC is a term that people in digital advertising assume everyone knows. Not everyone…

What should I put in a blog? PART 1 [5 tips to writing the perfect blog]

BUT, you’re here because you want to find out exactly what you should be putting in your blogs - and you’ve come to the right place - notice the title says exactly what we’re about…

Do schools need social media? (Three tips for schools, to get the most out of their social media)

It’s great that you’ve got these, but what if I told you that they could actually be damaging the image of your school? If you think about your social media as the shop window to…