Who is Eightfold Property?
Eightfold Property, originally BAA, is a Brighton based lettings and commercial agency. Founded by Dan Lyons, they are a strong competitor within this field in the sussex area. A large proportion of their business is dealing with student lettings, which they are keen to be seen as the forerunner in this area of the market.
So, what did we do?
Eightfold Property had a very clear goal. They were aware of their market shifting away from the high-street, and wanted to be ‘ahead of the curve’ in terms of their digital presence - particularly in Social Currency and digital-word-of-mouth. We were engaged by the client to create with them a library of content, assisting and educating their tenants and landlords - ultimately establishing them as leaders of their field. We successfully created content for their social media channels, and assisted their efforts in establishing them as the go-to one-stop-shop for renting properties within the area.
Having built up their reputation within the industry and the wider area, and having established a popular bank of informational and educational ‘tips’ and advice content for their YouTube, Facebook and Instagram, we were further engaged by the client to present their expertise to a new audience. Continuing with the Social Media Management, we created a bespoke advertising package for them, with the clear goal of ’Increasing their share of the student rental market’.