• Black Rock Media

Capture attention with your Instagram captions

Updated: Jul 16, 2020

If you’ve spent hours creating a visually stunning post for Instagram, you might be thinking that the caption has minuscule importance in comparison. But an attention-grabbing caption can really inspire a user to interact with your post through likes and comments, visit your website or even secure a purchase. View your captions as an opportunity to show off your personality and voice and build stronger relationships with your audience.

But trying to write a good Instagram caption can leave you staring at your screen with a case of good old writer’s block. Whilst Kim K can get away with just a peace sign emoji as a caption, the rest of us will need something a bit more substantial to stop a scroller in their tracks.

Here are five tips for writing Instagram captions that keep people reading:

1. Use your voice

Our first tip, and probably the most important, is that all of your captions should be consistent with your tone and reflect your brand. If you haven’t already identified your brand’s voice, try just jotting down a few adjectives to describe you to help you shape it.

As a general rule of thumb, Instagram’s users don’t expect a formal or serious tone, so try to keep things light and personable if this is in keeping with your industry and audience.

2. Think about length

Short and sweet or long and in-depth? There are two schools of thought when it comes to the right length of an Instagram caption. The usual winner is a brief caption to match the quick pace that Instagram is usually consumed at. Instagram itself recommends captions no longer than 125 characters so that all of the text is visible without the user having to tap ‘more’.

On the other hand, if you have an interesting story to tell, don’t skimp on the details. Captions that take a micro blogging approach are becoming ever increasingly popular and can help build a deeper level of trust with your audience. If you do go down this road it’s a good idea to use line breaks to ensure that they are still easy to read. There are plenty of free to use apps to help you do this.

3. Egg on engagement

Boost engagement with your posts by literally asking users to do so. Pose a question and ask them to respond in the comments, ask them to “like if they agree” or ask them to “tag a friend that needs to see this”. Posts with more engagement will rank higher against Instagram’s algorithm meaning your post will be more visible to others.

It is however important that your post is actually compelling enough that they will want to do what you are asking. Nothing looks sadder than a post that is asking for engagement with an empty comments section.

4. Add an emoji

🥰 them or 😒 them nearly everyone uses them, and research suggests that Instagram posts that include them have a higher interaction rate. Emojis can help add back in the tone of voice, emotions and gestures that are all stripped away when communication is put into writing.

You can use them at the beginning of the caption to grab the user’s eye, replace whole words with an emoji or use them to draw attention to your call to action, they can help to add your personality back into your text.

5. Hashtags

Hashtags help Instagram to categorise content to then get it in front of the people that are seeking it out. It can be tempting to stick on the most popular hashtags such as #love, #instagood or #photooftheday, but these won’t pick up the most engaged users. Do your research and narrow the scope of your hashtag down to your specific industry and audience to get the best results.

Although they help make your content more discoverable, they can make your post look a little untidy. Make sure you keep the hashtags at the end of your caption and add in line breaks before your list of hashtags to keep it looking clean.

Use these tips to write solid captions that build up a community of engaged fans and take over the world!

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